Since punishment systems, such as a vacancy tax, are rarely effective, new ideas and positive incentives are needed to accelerate the desired change in thinking. What new forms of housing would be possible? Which (new) target group can be addressed by such forms of housing? What are the advantages for owners to open up vacancies? Which arguments and references are needed to enable a discussion and further thinking? Which framework conditions and/or subsidies could the municipality additionally create? For Gosau it is important to transfer innovative concepts for the activation and development of vacancies to local conditions and to summarize them in a “catalogue of possibilities” in order to initiate “new living”.